Case Study
A 2020 redesign of the online store and rental system for a maker of wireless lighting control for theatre and film.
Client
RC4 Wireless
Industry
Theatre, film & live event technology
Services
UX & UI design, web development, e-commerce
Year
2020 refresh
Website
RC4 Wireless makes wireless DMX systems that light up props, costumes, and scenery on stage and on set. Their customers buy gear online, and production teams rent it for a run or a shoot.
By 2020 the site looked dated, and some of what ran behind the scenes no longer worked the way it should. We redesigned it and fixed what was broken behind the scenes, keeping the store and rental system their customers rely on.
01/
Products are grouped by RF system, from LumenRadio CRMX to RC4Magic 900 MHz, so customers only see gear that works together. Starter kits give first-time buyers an easy place to begin.
02/
Production teams pick their rental dates and the price updates on the spot. The rental catalogue sits next to the store, so buying and renting work the same way.
03/
Crews check specs and order from their phones between rehearsals, so every page works on a small screen.
Helps buyers pick the right RF band for their country and project.
Order history and saved details for repeat customers.
Discounts shown on product cards and product pages.
Real productions using RC4 gear, to inspire buyers.
Manuals, firmware, and how-to guides in one place.
Find any product by name or keyword from the store.
Tell us what's not working. We'll tell you what it would take to fix it.
●Tell us about your store
